Understand the golf market

Network Statistics and Golfing Demographics

Network Membership

The Golfscoretracker network currently has a membership of over 65,000 golfers that is growing at more than 2,000 new members a month.

In addition, we have a range of email newsletters and personalised score tracking reports that we send out to our members on a regular basis. Our weekly newsletter currently has a database of over 45,000 subscribers and is growing week on week as new members opt in to receive it.


Key Network Statistics

Total number of website members         65,000 +
Total email newsletter subscribers         45,000 +
Average page views per month *           900,000
Average unique users per month *         34,000
Average time spent on site per user *    7.5 minutes

* April to September 2008


General Golfing Demographics

There are approximately 50 million registered golfers worldwide with an additional 20 million playing on casual basis.

In the UK about 12% of the adult population (5.8M people) play golf and 7% play golf regularly (3.4M people). Approximately 85% of UK golfers are male and 70% are married.

The age range of adult UK golfers can be broken down as follows:

15 – 24 years:  17%
25 – 34 years:   28%
35 – 44 years:   20%
45 – 54 years:   17%
55 - 64 years:    18%
65+ years:          7%

Golfers are typically high net worth individuals from A, B and C1 social demographic groups that have high levels of disposable income.